accessorize rebrand / 2010

Another degree project - to re brand Accessorize. I decided the existing identity didn't truly reflect the target audience or portray them as being a more 'unique' accessory store. To achieve this I handmade the logo, photographed and edited to create the logo. The bags and handles were also hand made, with the stickers being produced (for free!) for that extra touch. 

bag/label/sticker

bag/logo/sticker